---
title: Standing Out In The Crowd | Nellson
description: Consumer interest in health and nutrition continues to drive the bar and powder market. How can brands differentiate themselves in this better-for-you marketplace? By developing great tasting, portable and convenient nutritional bars and functional powders.
image: https://blog.nellsonllc.com/hubfs/Imported_Blog_Media/NLN_Blog-powderbar14.jpg
---
[](https://www.nellsonllc.com)
- [Let’s Chat](https://www.nellsonllc.com/contact/)
- [Bars](https://www.nellsonllc.com/bars/)
- [Powders](https://www.nellsonllc.com/powders/)
- [Working Together](https://www.nellsonllc.com/working-together/)
- [Customer Experience](https://www.nellsonllc.com/working-together/customer-experience/)
- [Technology](https://www.nellsonllc.com/working-together/technology/)
- [Research & Development](https://www.nellsonllc.com/working-together/research-and-development/)
- [Supply Chain](https://www.nellsonllc.com/working-together/supply-chain-resources/)
- [Quality & Food Safety](https://www.nellsonllc.com/working-together/quality-control/)
- [Regulatory](https://www.nellsonllc.com/working-together/regulatory-and-compliance/)
- [Our Company](https://www.nellsonllc.com/our-company/)
- [Human Intelligence](https://www.nellsonllc.com/our-company/human-intelligence/)
- [Sustainability](https://www.nellsonllc.com/our-company/sustainability/)
- [Locations](https://www.nellsonllc.com/our-company/locations/)
- [Careers – USA](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=01feb367-dfe9-473d-b4b4-46b0cb5177ee&ccId=19000101_000001&type=MP&lang=en_US)
- [Careers – Canada](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=407a6158-258d-4ab0-ab30-0cc91390a866&ccId=19000101_000001&lang=en_CA)
- [Resources](https://www.nellsonllc.com/resources/)
- [Blog](https://www.nellsonllc.com/resources/blog/)
- [News](https://www.nellsonllc.com/resources/news/)
- [FAQs](https://www.nellsonllc.com/resources/faqs/)
- [Client Portal](https://admin.nellsonllc.com/login)
[Let's Chat](https://www.nellsonllc.com/contact/)
[Let's Chat](https://www.nellsonllc.com/contact/)
- [Home](https://blog.nellsonllc.com/) |
- [Nellson Blog | Enjoy our take on today's trends, insights and industry happenings.](https://blog.nellsonllc.com) |
- 2 min. read
## Standing Out In The Crowd
The days of unhealthy snacks and on-the-go meals high in fat, sugar, and sodium are long gone. Today, consumers have a growing interest in health and wellness and are driving demand for health conscious, balanced products to serve their daily snacking, convenience and nutritional needs.
How can brands differentiate themselves in this better-for-you marketplace? By developing great tasting, portable and convenient nutritional bars and functional powders with:
- new flavor trends
- high quality ingredients
- sustainable and innovative packaging
WHAT’S DRIVING CONSUMERS’ DEMANDS?
Consumer interest in health and nutrition—and their increased knowledge of nutrition, label claims, and ingredient functionality—continues to drive the market. As a result, consumers are seeking nutritional products that fit their specific needs. These products might provide nutrition within a specific nutritional index or provide additional benefits such as digestive health, mental focus, bone and joint health, or heart health.
Increased snacking and on-the-go purchasing are influencing the growth of nutritional snacking and driving brands to differentiate in product and packaging formats. For nutritional bars, that might mean a small bite or a mini bar. **[Find out how we can help build your bar.](https://www.nellsonllc.com/bars/)** For functional powder brands, convenient on-the-go packaging is key, from single serve pre-portioned sachets to stick packs for quick energy drinks. **[Find out how we can help create your powder.](https://www.nellsonllc.com/powders/)**
Evolving demographics are driving growth in the nutrition bar and powder markets. Understanding the consumer today—and where they will be tomorrow—is critical for sustaining brand loyalty. Consumers are looking for the next great product, so it’s important to understand the market and seize the opportunities that intersect their desires with your product offerings.
DIFFERENTIATE BY DELIVERING DEMANDS
Nellson helps brands give consumers exactly what they want:
- clean labels with simple ingredient statements
- great taste and on-trend flavors
- new and evolving, high quality ingredients
- portable on-the-go convenience
- sustainability, in terms of claims and packaging
- products targeted toward avoiding, maintaining or treating specific disease states
OVERCOMING REFORMULATION CHALLENGES
Undertaking reformulation within specific nutritional parameters can pose additional challenges. For example, striving to achieve differentiation through clean label products can cause formulation and production challenges regarding ingredient quality, cost and supply. And, bars and powders each present their own set of challenges in terms of maintaining their favorable flavor, texture and color attributes—as well as their nutritional profile and efficacy claims—over the products’ shelf life.
NELLSON TO THE RESCUE
At Nellson, we help brands overcome any formulation and production challenges. How? By working collaboratively and leveraging the expertise of our internal cross-functional team (R&D, Supply Chain and Production) throughout the lifecycle of a product, from ideation through commercialization. Nellson also partners with a wide network of preferred ingredient suppliers to source high quality ingredients with minimal supply issues at optimal cost. In doing so, we work to avoid these formulation, production and supply challenges and help our brands achieve successful product launches.
Our customers value the opportunity to co-develop and co-innovate with us at Nellson, knowing that optimizing our collective intelligence at the front end of formulation allows them to increase the number of products successfully launched with reduced time to market.
**[Contact us today](https://www.nellsonllc.com/contact/)** to find out how we can help provide you the marketplace differentiation you need to succeed.
- [Functional Powders](https://blog.nellsonllc.com/tag/functional-powders),
- [Nutritional Bars](https://blog.nellsonllc.com/tag/nutritional-bars)
Share
Related posts
[](https://blog.nellsonllc.com/the-four-balancing-acts-behind-every-bar-or-powder-nellson)
#### [The four balancing acts behind every bar or powder](https://blog.nellsonllc.com/the-four-balancing-acts-behind-every-bar-or-powder-nellson)
[Read more](https://blog.nellsonllc.com/the-four-balancing-acts-behind-every-bar-or-powder-nellson)
[](https://blog.nellsonllc.com/the-four-balancing-acts-behind-every-bar-or-powder-nellson-1)
#### [What sparks R&D innovation?](https://blog.nellsonllc.com/the-four-balancing-acts-behind-every-bar-or-powder-nellson-1)
[Read more](https://blog.nellsonllc.com/the-four-balancing-acts-behind-every-bar-or-powder-nellson-1)
[](https://blog.nellsonllc.com/fresh-air-for-protein-bars)
#### [Fresh air for protein bars](https://blog.nellsonllc.com/fresh-air-for-protein-bars)
[Read more](https://blog.nellsonllc.com/fresh-air-for-protein-bars)
[ How to Meet Increasingly Complex Marketplace Demands October 01, 2024](https://blog.nellsonllc.com/how-to-meet-increasingly-complex-marketplace-demands) [ Packaging That Satisfies Today’s On-the-Go Consumers October 01, 2024](https://blog.nellsonllc.com/packaging-that-satisfies-todays-on-the-go-consumers)
- [BARS](https://nellsonllc.com/bars)
- [POWDERS](https://www.nellsonllc.com/powders/)
- [WORKING TOGETHER](https://www.nellsonllc.com/working-together/)
- [CUSTOMER SERVICE](https://www.nellsonllc.com/working-together/customer-experience/)
- [TECHNOLOGY](https://www.nellsonllc.com/working-together/technology/)
- [R&D](https://www.nellsonllc.com/working-together/research-and-development/)
- [SUPPLY CHAIN](https://www.nellsonllc.com/working-together/supply-chain-resources/)
- [Quality & Food Safety](https://www.nellsonllc.com/working-together/quality-control/)
- [REGULATORY](https://www.nellsonllc.com/working-together/regulatory-and-compliance/)
- [OUR COMPANY](https://www.nellsonllc.com/our-company/)
- [Human Intelligence](https://www.nellsonllc.com/our-company/human-intelligence/)
- [SUSTAINABILITY](https://www.nellsonllc.com/our-company/sustainability/)
- [LOCATIONS](https://www.nellsonllc.com/our-company/locations/)
- [Careers - USA](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=01feb367-dfe9-473d-b4b4-46b0cb5177ee&ccId=19000101_000001&type=MP&lang=en_US)
- [Careers - Canada](https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=407a6158-258d-4ab0-ab30-0cc91390a866&ccId=19000101_000001&lang=en_CA)
- [RESOURCES](https://www.nellsonllc.com/resources/)
- [NEWS](https://www.nellsonllc.com/resources/news/)
- [FAQS](https://www.nellsonllc.com/resources/faqs/)
- [LET’S CHAT](https://www.nellsonllc.com/contact/)
##### CORPORATE OFFICE
5115 E. LA PALMA AVE.
ANAHEIM, CA 92807
[844-635-5766](tel:844-635-5766)
[](https://www.nellsonllc.com)
- [Responsible Sourcing](https://www.nellsonllc.com/responsible-sourcing/)
- [California Consumer Privacy Act](https://www.nellsonllc.com/california-consumer-privacy-act/)
- [California Transparency in Supply Chains Act](https://www.nellsonllc.com/california-transparency-in-supply-chains-act-disclosure/)
- [ACA Disclosure](https://www.nellsonllc.com/aca-disclosure/)
- [Environmental Policy](https://www.nellsonllc.com/environmental-policy/)
- [Privacy Policy](https://www.nellsonllc.com/privacy-policy/)
- [Terms & Conditions](https://www.nellsonllc.com/terms-and-conditions-resource-center/)
©2026 NELLSON, ALL RIGHTS RESERVED
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Admin",
"url" : "https://blog.nellsonllc.com/author/admin"
},
"dateModified" : "2026-10-20T22:14:26.849Z",
"datePublished" : "2018-09-07T18:30:00.000Z",
"headline" : "Standing Out In The Crowd | Nellson",
"image" : [ "https://blog.nellsonllc.com/hubfs/Imported_Blog_Media/NLN_Blog-powderbar14.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://blog.nellsonllc.com/resources/blog/standing-out-in-the-crowd",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://blog.nellsonllc.com/hubfs/Nellson_logo.png"
},
"name" : "Nellson Nutraceutical"
}
}
```