---
title: You’re Special. Your Product Should Be Too. | Nellson
description: Many manufacturers start with a base formula and simply make additions and tweaks. Not us. We believe our amazing customers deserve a from-scratch approach to formulating—something that meets their unique needs and brand guidelines.
image: https://blog.nellsonllc.com/hubfs/Imported_Blog_Media/Nellson_FebMarch_Blog_1-1200x480.jpg
---
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- 1 min. read
## You’re Special. Your Product Should Be Too.
Many manufacturers start with a base formula and simply make additions and tweaks. Not us. We believe our amazing customers deserve a from-scratch approach to formulating—something that meets their unique needs and brand guidelines.
Read more below about how we treat your bar or powder like the special, one-of-a-kind product it is.
### ***Custom formulation that delivers on all counts***
We have the expertise and innovative solutions to create bars or powders that are truly made to order. Our experienced R&D pros are with you from day one, and our manufacturing technologies mean there’s not much we can’t do. Whatever the format, whatever the nutritional challenge, we’re here to help make it happen.
### ***Beyond the basics***
Our customization capabilities even extend to process improvements. We’re able to optimize manufacturing to enhance texture, taste and shelf life. And we always leverage our trusted partnerships with vendors to help streamline supply chains.
### ***Customizing bars***
Have a nutritional bar concept? We’ll bring it to life! We can manufacture all kinds of slabbed bars or extruded bars, and offer an array of options to make them irresistibly unique:
- Innovative formats: mini, round, square, bite-sized
- Coatings: real chocolate (fully or bottom-coated), inclusions, toppings, decorative drizzles
- Packaging: sustainable materials, multi-count configurations
Read more about our bar capabilities [here](https://www.nellsonllc.com/bars/).
### ***Customizing powders***
We can customize your nutritional powder for a wide variety of desired functions—to serve as a protein supplement or meal replacement, or to deliver wellness benefits like hydration, digestion, immunity and cognitive function.
- Innovative formats: inclusions (e.g., oats, cookie pieces, freeze-dried fruits), sustained release, easy mixing
- Packaging: single-serve, multi-serve, bulk, retail ready
Read more about our powder capabilities [here](https://www.nellsonllc.com/powders/).Your bar or powder idea is special, with its own challenges and opportunities. Let’s work together on the custom formula you deserve. [Send us a message](https://www.nellsonllc.com/contact/) to chat with our experts.
- [Custom Formulas](https://blog.nellsonllc.com/tag/custom-formulas),
- [Nutritional Bars](https://blog.nellsonllc.com/tag/nutritional-bars),
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